{"id":15,"date":"2022-08-08T23:37:04","date_gmt":"2022-08-08T23:37:04","guid":{"rendered":"https:\/\/cariwebdesign.com\/?page_id=15"},"modified":"2023-01-07T01:06:09","modified_gmt":"2023-01-07T01:06:09","slug":"digital-marketing","status":"publish","type":"page","link":"https:\/\/cariwebdesign.com\/?page_id=15","title":{"rendered":"Digital Marketing"},"content":{"rendered":"\t\t
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Credible.
Professional.
Web Design.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You can be the best attorney in the world, but that\u2019s no good if no one knows about your services & expertise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Internet is now the first port of call for people who need to instruct a lawyer. Where once people may have picked up the Yellow Pages and selected a number or wandered down to the nearest solicitor\u2019s office, nowadays, people reach for their laptop or tablet and consult Google<\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Help your law firm\u2019s prospective clients find you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Making sure that your firm\u2019s site appears high up on the list of search engine results is now a priority. We liken failing to appear high up on the first page of prominent search engines to failing to answer the telephone; potential instructing agents have come looking for help that you can provide. If you don\u2019t answer the call, one of your competitors will.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our campaign process breaks down the objectives of what you\u2019re trying to do to make sure we\u2019re designing creative that delivers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A well-executed creative campaign is what attracts new clients, increases brand engagement, generates instructions and builds advocates amongst your customer base. It\u2019s the integral part that joins together your legal brand, your campaign strategy and (often) the first touch-point of how consumers experience you. We can help break the steps down into digestible pieces so that together, we work out the best plan for approach and make sure we\u2019re always optimising whatever we\u2019re creating as much as we can.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our 5-step approach helps you to align your strategy with your creative and the campaign so that your activation is as seamless as possible.\u00a0<\/p>

There\u2019s no point making something people won\u2019t see, so we\u2019ll work to understand your target audience and what makes them tick to see we can drive engagement as high as possible.\u00a0<\/span><\/p>

We\u2019ll collaborate with you very step of the way to design content and assets that are strategically sound and build an impactful and robust creative campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What impact will having a professional website have on my legal career?<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It\u2019s absolutely critical for your law firm to create a reliable lead generation pipeline, as lead generation is essential to your law firm\u2019s business development strategy, and contributes to its cash flow, financial health, and business growth. Thankfully, with the right strategy and tactics, lead generation for lawyers can be a fruitful process, producing a steady flow of quality, reliable leads.\u00a0<\/p>

For law firms to be successful in attracting new clients, they must focus on developing high-quality lead generation processes to bring more visitors to their website. The goal is to convert these website visitors\u00a0 into new clients with engaging and persuasive content.<\/p>

Of course, the process of lead generation and client acquisition can be complex and time-consuming. Yet in these\u00a0difficult economic times, law firms\u00a0must<\/i>\u00a0continue to search for new clients, so fine-tuning your lead generation processes is critical to your law firm\u2019s continued success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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What is a Sales Funnel?<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A \u201csales funnel\u201d is a multi-step process that guides your leads closer to becoming actual legal clients. The main stages of a sales funnel are as follows:<\/p>

Awareness:\u00a0<\/b>The first step to converting a lead into a client is simply making them aware of your firm and your services. This is more difficult than it sounds\u2014you\u2019ll need to\u00a0improve your search rankings\u00a0and provide numerous ways for leads to discover your firm and arrive at your website, either organically or through paid advertisements.<\/span><\/p>

Interest:<\/b>\u00a0Once your lead is aware of your firm, you need to capture their interest. This means you must have something on your landing pages or website that serves as a hook for potential clients and keeps them interested in what you can offer them.<\/span><\/p>

Decision:<\/b>\u00a0You must get your leads to make a decision to seek more information or work with you. To do this, you will need to convince them how much they\u2019ll benefit from your offering.<\/span><\/p>

Action:<\/b>\u00a0The \u201caction\u201d portion of a sales funnel is different for every type of business. For some businesses, it might be a sale. For a law firm, it might be a potential client submitting their contact information, scheduling a consultation or reaching out for more information about services.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Rochelle Williams<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Attorney At Law, Nassau Bahamas<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"CWDA are taking care of my website & online presence. My website looks very professional and I've never had this many enquiries about my legal services in 1 month before. I'm very excited about the future of my chambers.\"\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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01<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Strategy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Through consultations with our experts, we’ll fully immerse ourselves in your legal practice, what separates you from the crowd, your objectives and your ideal clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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02<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Concepting<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We\u2019ll work up a document packed full of amazing references to whittle down what\u2019s possible. We\u2019ll then work through different creative concepts to show you what we can create together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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03<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Test<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We\u2019ll gather insights and recommendations on how to progress, both internally with your team, and externally with your customers, or even on social.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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04<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Refine<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Now it\u2019s time to fine tune the details. We\u2019ll work through the chose route and define the campaign, setting out the creative direction to create a scalable campaign that can roll on for months together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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05<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Scale<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Once we\u2019ve mapped out what we\u2019re making, we\u2019ll build you a bespoke asset matrix \u2013 this lists every single item we\u2019re going to be making, whether static or animated. We\u2019ll then start working our way through \u2013 in batches ordered by priority \u2013 to deliver your campaign in line with your and your teams needs. And as the campaign results come in, we\u2019ll be on-hand to help interpret the learnings and optimise what we\u2019re making.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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When you work with us, you become\u00a0part of the team.<\/strong><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To deliver beautifully designed and forward-thinking campaigns that are authentic to you \u2013 we need your input.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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We believe we do our best work through collaboration, so you\u2019ll never feel like an outsider when we work together. We provide total transparency throughout our campaign projects, so there are no nasty surprises along the way and you\u2019ll always know what we\u2019re up to via our live tracker dashboard.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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